Privacy Policy

At FirstGuards, we value your trust and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, share, and safeguard your data when you visit our online store at firstguards.shop or interact with us. Our goal is to be transparent about our practices and ensure you feel confident in how we handle your information. This policy applies to all users worldwide and complies with international privacy standards, including those in the European Union, the United States, and other regions.

Information We Collect

We collect information to provide you with a seamless shopping experience and to improve our services. The types of information we collect include:

• Personal Information: When you make a purchase, create an account, or contact us, we may collect your name, email address, shipping address, billing details, and phone number.
• Payment Information: We collect payment details, such as credit card numbers or other payment methods, to process your orders. These are securely handled by our trusted payment processors and are not stored on our servers.
• Browsing Information: We gather data about how you interact with our website, such as your IP address, browser type, device information, and pages visited.
• Customer Support Information: If you reach out to us, we may collect details you share, like your order history or questions about our products.
• Marketing Preferences: If you sign up for newsletters or promotions, we collect your email address and preferences to send you relevant updates.

We only collect information that is necessary to fulfill your orders, improve your experience, or comply with legal requirements.

How We Use Your Information

We use your information to deliver a personalized and efficient shopping experience. Specifically, we use it to:

• Process and fulfill your orders, including shipping and returns.
• Communicate with you about your account, orders, or customer service inquiries.
• Personalize your shopping experience by recommending products based on your preferences or browsing history.
• Send you promotional offers, newsletters, or updates (only if you opt in).
• Improve our website, products, and services by analyzing how users interact with our platform.
• Comply with legal obligations, such as tax reporting or fraud prevention.

We will never use your information for purposes unrelated to our services without your explicit consent.

Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience on our website. Cookies are small data files stored on your device that help us understand how you use our site.

• Essential Cookies: These are necessary for our website to function, such as enabling you to add items to your cart or log in to your account.
• Performance Cookies: These help us analyze how our website performs and how users navigate it, so we can make improvements.
• Marketing Cookies: These allow us to show you relevant ads or promotions based on your interests, both on our site and on third-party platforms.

You can manage your cookie preferences through your browser settings or our cookie consent tool. Disabling cookies may affect some features of our website, but you can still shop with us.

Sharing Your Information

We only share your information when necessary and with trusted partners who help us operate our business. These include:

• Service Providers: We work with third parties, such as payment processors, shipping companies, and marketing platforms, to process orders, deliver products, or send promotional emails. These partners are contractually obligated to protect your data.
• Legal Compliance: We may share information if required by law, such as in response to a court order or to prevent fraud.
• Business Transfers: If FirstGuards is involved in a merger, acquisition, or sale, your information may be transferred as part of that process, but we will ensure it remains protected.

We do not sell your personal information to third parties for their own marketing purposes.

Your Privacy Rights

We respect your rights to control your personal information. Depending on your location, you may have the following rights:

• Access: Request a copy of the personal information we hold about you.
• Correction: Ask us to correct inaccurate or incomplete information.
• Deletion: Request that we delete your personal information, subject to legal requirements.
• Restriction: Ask us to limit how we use your information.
• Data Portability: Request your data in a structured, commonly used format.
• Opt-Out: Unsubscribe from marketing communications or object to certain types of data processing, such as targeted ads.

To exercise these rights, please contact us at our customer service email, [email protected]. We will respond promptly, typically within 30 days, and verify your identity to ensure your information remains secure.

International Data Transfers

As a global business, we may transfer your information to countries outside your region, including to our servers or third-party providers in the United States or other countries. We ensure these transfers comply with international privacy laws, such as the EU’s General Data Protection Regulation (GDPR) or the California Consumer Privacy Act (CCPA). We use safeguards like Standard Contractual Clauses to protect your data during these transfers.

Data Security

We take the security of your information seriously and implement measures to protect it, including:

• Encryption of sensitive data, such as payment details, during transmission.
• Secure servers and databases to store your information.
• Regular security audits to identify and address vulnerabilities.
• Access controls to ensure only authorized personnel can access your data.

While we strive to keep your information safe, no system is completely immune to risks. If you suspect any unauthorized access to your account, please contact us immediately.

Data Retention

We keep your information only for as long as necessary to fulfill the purposes outlined in this policy or as required by law. For example:

• Order information is retained for seven years to comply with tax and accounting regulations.
• Account information is kept until you request deletion or your account becomes inactive for an extended period.
• Browsing data is typically retained for up to 12 months for analytics purposes.

Once data is no longer needed, we securely delete or anonymize it.

Children’s Privacy

Our website is not intended for children under 16. We do not knowingly collect personal information from children. If we learn that we have collected such information, we will take steps to delete it. If you believe a child has provided us with their information, please contact us at [email protected].

Third-Party Links

Our website may contain links to third-party sites, such as social media platforms or partner websites. We are not responsible for the privacy practices of these sites. We encourage you to review their privacy policies before sharing any information.

Policy Updates

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The latest version will always be available on our website at firstguards.shop/privacy-policy. We will notify you of significant changes by posting a notice on our site or emailing you if you have an account. The “Last Updated” date at the bottom of this policy indicates when changes were made.

Contact Us

If you have questions about this Privacy Policy or want to exercise your privacy rights, please reach out to our customer service team at [email protected]. We’re here to help and will respond as quickly as possible.

We’re committed to protecting your privacy and ensuring you have a positive experience with FirstGuards. Thank you for trusting us with your information.

Last Updated: July 16, 2025